Don’t Cry Over Disneyland

Children today are growing up in an unprecedented era of extensive advertising that is drastically different from the more forthright days of TV commercials and billboards. How do advertisers aim to reach kids today?

They quite simply cross the ever wavering line of marketing into murketing, and thus enter right into the lives of these children, simply dropping their products into their everyday lives. The film, “Consuming Kids,” addresses this phenomenon, emphasizing the endless assault of advertising that children are unknowingly confronted with in almost all contexts. From schools to grocery stores, children are constantly targeted as potential consumers.

As one professional stated in the film, “Commercials are so 20th century.”

These advertisers attempt to capitalize on the “nag factor,” sending children messages that if they keep asking for something, their parents will eventually give in. Ever seen a two year old throw a temper tantrum in a grocery store?

Perhaps the child’s parents, and the unfortunate bystanders, should shift the blame to advertisers for such behavior.

Which leads me to address a YouTube video I recently encountered. Try not to be distracted by this adorable five going on six year old’s bright blue eyes and ask yourself the question of how deeply advertising has infiltrated her life.

If you ask me, she nails it when she exclaims, “Oh my goodness.”

I would be overwhelmed too. Before she even opens her Disney Princess backpack, notice that she is clad in Paul Frank pajama pants. She proceeds to open two Disney DVD’s (Hey Mom, how did you know she wanted these?), Minnie Mouse pajamas, an “I ❤ Disney t-shirt” and Oreos, among other snacks. All of this culminates with the final gift, a trip to Disneyland. Are we seeing a theme here?

Looks like murketing to me. You tell us, is it worth crying over?

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